We’re here to make global public opinion more accessible
Social and public opinion research is often slow, cumbersome, and reserved for those with the largest budgets. We're here to change this.
Nira Data gives researchers, policymakers, civil society, journalists—and anyone who cares about the state of the world—direct access to the voices and thoughts of billions. By using modern technology to make polling more efficient and accessible, we help democratize insight so decisions can be grounded in real people’s views, not assumptions.
The world is changing at an ever faster pace. We’ve started Nira Data to help ensure that those changes don’t just serve the interests of a few, but are aligned with thoughts, dreams and aspirations of millions.
Nico Jaspers
Founder and CEO
From the DPI to Nira Data
2018
Launch of the Democracy Perception Index
Collaboration with the Alliance of Democracies Foundation, founded by Anders Fogh Rasmussen, former Nato Secretary General and Prime Minister of Denmark, to launch the Democracy Perception Index, a new format to measure people’s perception of democracy
2023
The DPI becomes one of the most widely cited indicators of democracy
Since 2018 the DPI has been cited in well over 2.000 news articles, and has become one of the most important indices to measure the state of democracy worldwide
2026
Launch of omnibus and custom research services
To live up to its mission of making making global public opinion more accessible, Nira Data launched an “omnibus” and custom research service to enable researchers from around the world to conduct opinion research
Our values
Like many young technology companies, we value a positive mindset, agility, a strong sense of ownership, and making work enjoyable. But as an organisation that measures public opinion, there's an additional set of values that are core to what we do:
Independence
We are a commercially independent organisation. Our financial health does not rely on public funding, a small number of large clients, or external venture capital. This independence matters: it allows us to fully live up to our mission of making public opinion more accessible without interference from external interests.
Transparency
Generating high-quality public opinion data is hard, and bias can creep in at many stages of the process. Many organisations keep clients in the dark about these sources of bias. We don't. Our goal is to deliver the highest-quality data in our industry and to be radically transparent about the scope and limits of public opinion research.
Openness
In theory, organisations conducting public opinion polls should require team neutrality on societal and political issues to avoid any appearance of bias. In practice, this is hard to achieve. We don’t require neutrality, but we strive to stay open to differing viewpoints and remain genuinely curious about why people may hold fundamentally different beliefs from our own.