Custom research solutions
From multi-country studies to hyper-local research - Nira Data makes custom data collection a breeze.

What sets us apart
Consistent methodology
From multi-country studies to zip-code–level deep dives, consistent data collection is critical. Nira Data is unique in that it collects data through a single, globally consistent approach across 190+ countries.
Unparalleled quality
We deliver industry-leading quality by pushing what’s possible: non-incentivized sampling to eliminate poor response behavior, machine learning to detect accidental clicks, and micro-surveys in interstitial ads to maximize the sampling frame.
Transparent pricing
We keep pricing simple and transparent: for any region and audience with >10% incidence, it’s €2,800 setup costs plus €270 per question for a census-representative sample of 1,000 people.
Honest feedback
Honesty and integrity guide everything we do: we’re upfront about what’s feasible, turn down misfit projects, give candid feedback on concepts, and point you to better-suited providers when we can’t help.
What we offer
Questionnaire feedback
Writing good questions is not easy. We help you develop a questionnaire that is easy for respondents to understand and that delivers meaningful insights.
Survey scripting and pre-testing
We program your survey and make sure everything works smoothly and as intended.
Translations
We work with translation agencies specialized in survey research to ensure your questions carry the same meaning across all markets.
Data collection
We manage the full fieldwork process, keep you updated on progress, and manage quotas where needed.
Data cleaning and analysis
Once fieldwork is complete, we clean the data and run basic analyses to prepare it for reporting.
Reporting and data visualization
We create standardized reports and clear summary charts to help you quickly understand and share the results.
Custom research pricing
Setup costs
Per country, covers scripting, translations, pre-tests, quality assurance, data processing, and data delivery
€2.800
Cost per question
Per question and country for n = 1.000 general population and standard segmentation (see available question formats)
€270
Deliverables
Spreadsheets (csv, excel) and summary charts
Free
Frequently asked questions
1. Sampling & respondent recruitment
Nira Data uses a mobile-first, nationally representative sampling methodology based on quotas for age, gender, region, and other relevant demographic variables. We rely on high-quality mobile panels and direct recruitment across a wide range of digital channels.
We apply demographic quotas during data collection and weighting adjustments after fieldwork to match official population benchmarks (e.g., census data). This ensures results accurately reflect the target population.
Our sampling frame is built from diverse recruitment sources including mobile apps, ad networks, social media, and opt-in research panels. This helps us reach otherwise underrepresented groups.
Nira Data currently covers a growing list of global markets. We can provide nationally representative samples in most developed markets and reliable urban/online population samples in others.
2. Data quality & fraud prevention
We use a multi-layered quality system that includes:
- Device fingerprinting
- Response time analysis
- Duplicate detection
- Straight-lining checks
- Pattern detection for fraudulent behavior
- Geolocation validation (where applicable)
Yes. Respondents who fail quality checks are flagged in real time and removed before final data delivery.
We use behavioral analytics, inconsistent answer detection, network-level checks (VPN/proxy detection), and CAPTCHA-style procedures where relevant.
All datasets go through automated cleaning plus human review to ensure accuracy and reliability.
3. Survey design & questionnaires
To ensure optimal performance on mobile devices, we currently only support:
- Single-choice
- Multiple-choice
To guarantee consistent performance across devices and operating systems, and to reduce respondent burden, we prioritize question formats that are fast and intuitive on smartphones.
Yes, questions can have a maximum of 70 characters or about 15 words, and answer options a maximum of 35 characters each, or about 7 words.
We recommend limiting surveys to 15–20 questions. Longer surveys risk higher dropout and lower-quality responses.
Support varies by market. Images are typically supported; videos are restricted due to load-time variability across devices and network conditions.
4. Fieldwork & response collection
Most standard samples (e.g., N=1,000 in major markets) can be completed within 24–48 hours. Harder-to-recruit audiences may take longer.
Responses are collected throughout the day, with peaks during commuting hours, evenings, and weekends.
No, respondents do not get paid or receive any other form of incentive for their responses. This enables us to eliminate fraud and poor response behavior (speeding, inattentive responses etc.)
5. Weighting & adjustments
Yes, when applicable. Weighting variables typically include age, gender, region, and sometimes education or ethnicity depending on the market.
We use industry-standard rim weighting (raking) to align sample distributions with official population benchmarks.
6. Privacy & compliance
Yes. All data collection activities adhere to GDPR and other applicable data protection laws.
No. Surveys are anonymous unless a project specifically requires otherwise (e.g., opt-in recontact studies), in which case consent is explicitly obtained.
We do not survey children under 16 and always comply with COPPA, GDPR-K, and local regulations.
7. Technical & device considerations
Yes, our surveys are optimized for smartphones. While respondents may theoretically complete them on tablets or desktops, mobile represents the vast majority of responses.
We design questions to be device-agnostic and ensure consistent rendering across iOS, Android, and varied screen sizes.
We support most global languages. Translations can be provided or integrated if supplied by the client.
By default, most questions are mandatory, unless a response category like “None of the above” or “Prefer not to say” is included.
8. Deliverables & outputs
Common formats include:
- CSV
- XLSX
- JSON
- Dashboard (if applicable)
9. Troubleshooting & support
Our team can review, edit, or fully build questionnaires to ensure alignment with mobile-first best practices.
We’ll notify you early, suggest alternative targeting, or modify quotas to maintain feasibility and quality.
Yes — Nira Data supports continuous and repeated measurement for tracking research.
Get in touch
The world is shaped by the thoughts of billions.
We help you understand them.