Nira Data Privacy Policy

Nira Data values your privacy. In this privacy policy we explain how we collect, use and protect your personal data. We know that transparency and trust are important. It’s also important to us that you enjoy using our products, services and websites in a safe and secure way. This policy explains how we collect and use different types of personal and behavioural information, and the reasons for doing so.

About us and this policy

You should read this policy in conjunction with our cookies policy and the relevant terms of use for the product or service you access. Please ensure that you understand how we collect and use your information.

Our policies will be updated from time to time. Please refer back regularly to keep yourself updated. Where we make a material change to our policies, we will notify our customers.

This policy applies to ‘users’ and ‘customers’ (or ‘you’) of Nira Data; that is anyone ordering, registering or interacting with any product or service from Nira Data. This includes, for example, subscribers, registered users, website users, app users, event attendees, and education course participants. This policy refers interchangeably to ‘your information’ and ‘your personal data’. Our use of the term ‘personal data’ is by reference to the definition of the EU’s General Data Protection Regulation (GDPR); personal data are ‘any information which relates to an identified or identifiable natural person’.

External links

This policy only applies to Nira Data’s use of data; our websites, services or products may, from time to time, contain links to, use or be hosted on, external sites. Nira Data is not responsible for the privacy policies or the content of such sites and we recommend that you read the privacy policies of external sites you use. Similarly, if you are directed to our website from a third party we are not responsible for the privacy policy or practices of the third party. Again, we recommend you read their policies.

1. Why we collect your personal data

We collect and store information about you in order to deliver our products and services. Information you provide to us directly, and information we gather based on your activity, helps us to deliver relevant content and advertising to you, as well as create a more seamless experience across the products and platforms through which you may access our content.

2. What types of personal data we collect

We collect information you provide us with, such as your contact details, to provide you with our services and products.

Examples of the personal data we collect include but are not limited to;

• Name
• Postal address (including postcode)
• Email address
• Payment details
• Job title

• Work email
• Company
• Country
• Industry

Information we collect through your use of our products

When you use any of our online platforms or apps we collect information that helps us to deliver the service you have chosen and to improve your experience. This is done through cookies and other similar technologies. Examples of the types of information we may collect are:

• Browser
• Email provider
• The pages you read or otherwise access on our websites and apps, and how you navigated to them
• Device
• IP address
• Internet connection
• Location (in some cases)

Depending on our use of cookies and other technologies, you can also choose to provide additional information which may not be essential for us to deliver a service to you, or to serve personalised advertising. This information helps to understand our audiences and ensure we communicate with you in a way that’s most relevant and engaging for you. We may collect and ask for additional information when you order, purchase, register, subscribe or make use of our products or services in any way; for example, in person, via our marketing campaigns, via phone or mail orders, or on our websites.

Information we receive from third parties

We work with third parties who may provide us with additional information that you have shared with them, such as your telephone number and postal address (for example if you’ve moved house or updated your phone number and we need to contact you with important service information). Some third parties may also share further information about your interaction on our sites to help us personalise our services to you. More information can be found in the section headed ‘For audience profiling’ below.

Information we do not collect

We do not track or collect any sensitive information about you, unless there are exceptional circumstances. This is known as ‘special category data’ and includes information about a person’s race, health, religion, ethnicity, and political opinions.

3. How we use your data

We use your information to deliver the products and services you have chosen to receive, and to personalise our interactions (including advertising) with you. See below more information about the main reasons we process your data.

i) To provide our products and services

• To fulfil your orders and contracts with us.
• To manage your access to our online content and apps, and to send you content via push notifications, newsletters and subscriptions if you have requested this.
• To provide you with services where you attend our events.
• To send you service notifications related to our products and services such as subscription renewal notifications, password resets and order confirmations.
• To manage customer-services queries and complaints.
• To manage your privacy preferences and to ensure you only receive communications that you have requested, which may include using your details to suppress you from communications.
• To send you administrative emails about your account, reminders of upcoming events, service changes or new policies. These updates, changes and notifications are essential for the services that you have selected.
• To provide general location-based services (eg, the region or country you are in), advertising or search results for our content.
• To detect and reduce fraud including fraudulent orders.
• To prevent users from posting illegal, offensive or objectionable comments on our site.
• To run competitions, prize draws and promotions or if you agree to be a speaker or contributor at, or in, one of our events, projects or films. In these cases, subject to any specific terms Nira Data agrees with you separately, you grant a global right to Nira Data to use your name, picture, likeness, voice, biographical information and statements, for advertising, trade, publicity and promotional purposes in all media now known or discovered afterwards and on the internet.
• To understand more about who you are and how you might engage with Nira Data’s products and services. From time to time we may analyse different data sources about you. For instance, where you choose to take part in Nira Data research including customer surveys we may analyse your answers in combination with other information you have provided us such as subscription information or data that shows how you interact with our websites and apps. 

ii) To deliver marketing and advertising

We may send marketing communications via a range of channels, including email and push notifications. You can opt out of these at any time. We may contact you to tell you about special offers and related or similar products or services provided by Nira Data. We may need your consent to use your information for some specific purposes such as marketing, brand-response communications and personalised advertising.

We may pass your information to our partners who may contact you with information regarding their own products and services such as other subscriptions or content services. Where required, we’ll tell you before we share this data and ask for your consent to do this. For corporate events attended by our business clients, we rely on our legitimate interests to collect and share personal data with event sponsors who may then choose to contact you about their services and products. Those parties are responsible for their use of your data and you should read their privacy policies carefully.

Depending on whether you are an individual customer or corporate client, we will ask you to consent to our marketing, or opt out of such communications when you first sign up to receive our products or services. You can also opt out of email marketing by clicking the unsubscribe link at the bottom of our emails. This does not apply to important service notifications such as payment confirmations, or where we have some other legal basis for contacting you.

In order to deliver advertising and marketing messages that are relevant to you, we may use the information we hold about you, including details that we collate from your use of our services or third parties, such as more precise information on your location or your company's profile (eg, company name, company size), to ensure that the advertising you see is of interest to you.

iii) Social-media

Nira Data publishes content on social media platforms to reach current and potential readers. We may do this in two ways known as ‘organic’ and ‘paid’ methods:

‘Organic’ methods describe where content and/or offers are published on a social platform so that they may appear in your social platform’s content, without being promoted or forced to appear more prominently.

‘Paid’ methods describe where content and/or offers are published on a social platform so that they will appear more prominently, or be shown to users that do not currently follow Nira Data’s social pages.

We may place one or more social-media platform ‘tags’ on our website in order to better understand how Nira Data may be of best value to you by providing you with the most relevant content available according to what you have chosen to read on our own websites. These tags only record information around events to help us understand if you are registered or subscribed with us, so that we may use your reading preferences to provide more relevant content and/or offers to you, on social media platforms, such as removing subscription offers from your feed if you are a current subscriber.

We do not have direct access to your personal data on your social-media platforms.

iv) For audience profiling

To enable us to personalise the content and advertising you see (including on social media), we may use your interaction and browsing behaviour, preferences (such as how and what you read on our websites and our apps) or data collected for market research purposes to create audience profiles. This is to enable content and message personalisation and, in some cases, advertising to be delivered to you or a group of users (an audience) with similar interests to you. This can be done both on our site and on those of third parties. Please see our cookie policy for more information.

We may analyse your individual information to create a profile of your interests and preferences as a part of an audience. These insights are used to help us make marketing decisions so that we can ensure our messages are relevant to you. There are times we may use additional information available from external sources to help us do this effectively (see ‘How we work with third parties’ section below).

Depending on where in the world you access our services, you can opt in or out of profiling by managing your cookie preferences. This does not mean that you will no longer see advertisements, but that they will no longer be personalised to your interests.

v) To personalise your experience

We may also offer you personalised content, advertising and marketing. Personalising these services and products aims to enhance your experience by recommending content and features that are relevant to your reading history and interests.

We may personalise your content in many ways. For personalised content, where you consent to analytics cookies and don’t opt out of the use of aggregated analysis from these cookies, we use information about how you consume Nira Data products to tailor our content. We personalise content to you on the basis of our legitimate interests as a commercial publisher, to understand audiences and tailor content that you find most engaging and suited to you.

We’ve assessed what, if any, impact processing this information will have on your privacy rights and concluded that personalisation affords you, our customer, with a unique experience without any significant impact on your privacy.

4. How we work with third parties

In some instances, we will share information with our third-party partners and service providers to; deliver a service or product, help us improve your experience with us; or when we are required to do so by contract or law. These third parties include agents, subcontractors, sponsors for our events, and other associated organisations. We have contracts in place to ensure the information remains secure and limited in use. Some examples of when we share your information are:

• When you make a payment on any of our sites, your payment will be processed by a specialist payment processor to ensure a secure transaction. All payment processors used by Nira Data are compliant with required security standards. If you have any questions regarding secure transactions, please contact the Data Privacy team by emailing privacy@niradata.com.
• When you log on to your subscription account, a third party provider who specialises in online account management will manage your access including, for example, resetting your password.
• When we send you an email or a push notification, these are delivered by marketing platforms. As part of this service, certain information such as whether the message was opened, clicks and formatting are recorded to help deliver the best email experience.
• When we test and launch new products, services or offers, we may work with trusted third parties to support us.
• We also employ third parties to carry out statistical analyses and conduct surveys on our behalf, to support our advertising and content-production efforts respectively.
• To provide information for auditing and legal purposes when required by our regulators.
• To enhance your profile with non-personal information.
• To enable third parties such as advertisers or sponsors to contact you with information about their own products and services that may be of interest – but only if you give explicit permission for us to do so.

5. Third parties who pass information to us

Our subscriptions services sometimes use additional information such as telephone numbers or postcodes from third parties (like list brokers, researchers or telemarketing agents, who have gathered this information lawfully) to help us to contact you with important service updates via phone or post or to help us make marketing decisions. This includes advertising (by ourselves or via advertising partners) to groups of people with particular interests. These third parties may give us access to your personal information, if you have allowed them to do so.

We may also work with third parties to identify individuals who may be interested in our products and services or in some cases our sponsors’ and advertisers’ products and services. These third parties may give us access to your personal information, if you have allowed them to do so. In any communication you receive from us, through these third parties, we make sure to identify ourselves (and them) so that you know who has access to your information. Generally, we will need your consent to contact you if we receive your information from a third party, although this will not always be the case. For business-to-business contacts for instance, we will rely on our legitimate interests to contact you with offers and products.

Please note that the collection, use, and disclosure of information by these third parties are described in their own privacy policies, and consequently may differ from that set out in Nira Data’s privacy policy. We are not responsible for those third party privacy policies where the other party is a separate data controller, and you should ensure that you have read and understood all applicable privacy policies before proceeding.

6. What lawful bases do we rely on to process your data?

We need to identify a legal reason, or ‘lawful basis’, to process your personal data.

Other than where we have asked for your consent, we mainly rely on two other separate bases to lawfully use your information. First, we need to use your information in certain ways to provide our products or services to you, in accordance with our contract(s) with you. In this case, it is necessary for us to use your information so that we can deliver the products or services you have chosen. Second, as described in more detail below, in certain cases we may use your information where necessary to further our legitimate interests, where those legitimate interests are not outweighed by any negative impact on your rights or interests. Some of the purposes for which we may process your data based on our legitimate interests include:

• To measure customer and user response and engagement with our products and services such as online content, email newsletters and subscription offers. This may include sharing your information with third parties who help us to analyse and measure these things.
• To ensure our products (including websites and apps) are compatible with the browsers and operating systems used by most of our visitors.
• To help us improve our customer and user experience and to support product development. We may send customer satisfaction surveys and market research questionnaires (for which we may share your information with third party suppliers employed by us).
• To create audience profiles for personalised advertising, marketing or research and development on and off our websites.
• To detect and reduce fraudulent activity and for other security-related purposes such as to help us protect against harassment, IP infringement, crime or other security issues.

You have the right to object to any of the above uses of your information, so please contact us if you wish to do so. We will consider all objections reasonably, but there may be legal reasons where we deem that the use of your information is still necessary and reasonable in the circumstances. We will explain our decision to you in a timely manner.

We may share your personal data with third parties for any purpose required by law or regulation and to verify information that we provide to third parties for compliance and audit purposes. 

Below, we outline the lawful bases we rely on to process your data and general examples of the types of data we collect under each basis.

Consent

• Marketing - generally, if you’re a new customer, we need your consent to send you marketing

Legitimate interests

• Marketing - if you’re an existing customer, we may rely on our legitimate interests to send you information about new products
• Personalised content
• Contributor data and the personal data of those identified in our journalistic output for the purposes of producing journalism

Necessary for performance of a contract

• Manage subscription payments
• To identify customer usage data for group subscription accounts
• To send subscribers important service messages

Defence of a legal claim

• In circumstances where Nira Data commences or defends a legal claim involving the processing of personal data

Required by law

• For tax and auditing purposes

7. How long do we retain your data?

We securely store your information, and hold it for as long as reasonably necessary to provide our services and products to you in accordance with (i) applicable law, or (ii) as long as is set out in any relevant contract you have with us.

We review our retention periods for personal information to comply with the Data Minimisation and Limitation Principles in data protection law, to ensure we only collect and retain the data we need to serve you with our services and products.

As a customer, if you have not interacted with us in any way, we will generally no longer hold your information after four years. Sometimes we may need to keep it for longer periods; for example, tax and other financial regulations may require us to keep certain information for seven years. We may need to retain some information for longer due to legal or human-resources reasons. If you request that we no longer contact you, for example with marketing communications, we will retain the minimum amount of information about you so that (i) if you are a customer, we can continue to fulfil our obligations to you, (ii) we can ensure we remove you from any future communications and (iii) we comply with any legal or regulatory obligations that we may have. Please note that if you ask us to completely remove all information about you, and you subsequently use our products and services at a later date, we will no longer be able to recognise your previous request not to be contacted, which is why we would keep it and suppress it in line with industry standards.

Rights of the data subject

Right to access, rectification, right to object, to complaint, erasure and blockage.

You have the right to request information about whether and which personal data is processed by our company. You also have the right to demand that your personal data is rectified or amended. Under certain circumstances, you have the right to request that your personal data should be deleted. Under certain circumstances, you have the right to demand that the processing of your personal data should be restricted. You can withdraw your consent to the processing and use of your data completely or partially at any time with future application. You have the right to obtain your personal data in a common, structured and mechanically readable format. If you have any questions, comments, complaints or requests in connection with our statement on data protection and the processing of your personal data, you can also contact our data protection officer in detail. You also have the right to complain to the responsible supervisory authority if you believe that the processing of your personal data is in violation of the legislation.

Contact possibility

You reach us as follows:

Nira Data GmbH, Datenschutz, Lobeckstraße 30/35, Entrance H, 2nd floor, 10969 Berlin.

privacy@niradata.com

If you have any questions, comments or concerns regarding Nira data’s privacy practices or in case you want to exercise your privacy rights you may contact Nira Data by email or by post. If you are resident in the European Union and you are dissatisfied with how we have managed a complaint you have submitted to us, you are entitled to contact your local data protection supervisory authority.

Requirement or obligation to provide data

Insofar as this is not expressly stated, when data are collected, the provision of data is neither required nor obligatory.

Date of issue of this data privacy statement

05.05.2025

We reserve the right to make amendments at any time to this data privacy statement for future effect.